adidas Originals x Footlocker
adidas Originals and Sofia Richie presented INIKI.
In collaboration with JamJam we organised an inspirational event to launch the INIKI shoe. Where? Footlocker Milan; the middle of the magnetic point for designers, photographers, models and artists. Sofia Richie attended the event together with 40 other influencers. They all enjoyed the full adidas and Footlocker branded DJ booth, the photo studio and delicious drinks and bites. A good party never killed nobody, right?
Reebok Speed TR Flexweave
A great example of a 3D design versus the actual results. We have implemented this campaign at various Perry Sport stores and at Sport2000 Amstelveen. We designed the window, launch zones and inspiration islands. It was part of the Reebok ‘Always Training’ campaign, in which Reebok launched a new shoe: the Reebok Speed TR Flexweave.
adidas Originals – P.O.D.
You are looking at a 3D shoe attached to a window with a dimension of 3 x 1 meter. Adidas Originals entrusted us with this amazing campaign. It was all about the sole of the P.O.D. shoe. We designed, produced and installed this giant shoe sole in Amsterdam and Antwerp stores. For the finishing touch, in the dark autumn days, we implemented pink light tubes.