Under Armour x FIBO
For the biggest exhibition in Europe for the world of fitness (FIBO) we were asked by Under Armour to realize the massive stand that was going to represent their brand. The design was made by our partner True Rabbit and had to be one of the most premium. The stand had two floors which gave room for a complete store, activation zone and fitness area.
All had to be done in less than three weeks (including design time) and contained the placement of a very large led-screen. It was a broad scaled project.